Packaging sustainability
Australian Packaging Covenant Organisation
CONTEXT
APCO is a not-for-profit organisation that works with businesses and governments to reduce the environmental impacts of packaging while driving sustainable economic benefits.
Context
APCO is a not-for-profit leading the development of a thriving circular economy for packaging in Australia. As a co-regulatory body, APCO works closely with businesses of all sizes, governments and other organisations across the large and complex packaging value chain. APCO’s data-driven approach sets Australia’s national standard for sustainable packaging, through the administration of programs such as the 2025 National Packaging Targets and the Australasian Recycling Label.
OUR WORK
Our Work
Highlights of the partnership include:
- Launching the Australasian Recycling Label to industry and consumers at a live media event with the then Minister for the Environment.
- Supporting the annual APCO Awards event.
- Delivering a complete APCO rebrand.
- Launching the 2025 National Packaging Targets to the media.
RESULTS
Results
Our results for APCO go far beyond getting media hits – we have been a trusted advisor to the organisation through major business and program announcements, government and regulatory changes and media crises. We regularly help upskill and train their internal team, present on their behalf at industry events and webinars, and represent their needs in stakeholder negotiations. In the media space, we have secured coverage in every major news outlet in Australia – including ABC Breakfast and Radio National, Sky News, all Nine Entertainment and News Corp mastheads, The Guardian and many more.
AWARDS
Awards
Winner
2021 PRIA Golden
Target State Awards