Food waste
NSW Environment Protection Authority
CONTEXT
Helping NSW residents ditch food waste. The NSW Environment Protection Agency’s Love Food Hate Waste (LFHW) campaign uses behavioural science best practice to combat the issue of food waste in NSW homes.
Context
Food waste is a huge environmental challenge and a major contributor to climate change. Here in NSW, 1.7 million tonnes of food are wasted each year and households are the largest contributor. Love Food Hate Waste (LFHW) is the EPA’s flagship food waste education program that works with businesses and households to stop food waste at the source.
OUR WORK
Our Work
RESULTS
Results
The campaign resulted in exponential growth in awareness. The LFHW Facebook page has grown from 17,900 followers in 2019 to more than 65,000 to date and the Instagram page from 1000 to more than 14,800.
In 12 months, the campaign achieved a total reach of 1.37 million and engagement of 66,700. The LFHW 2021 Awareness and Value survey of NSW residents revealed campaign cut-through, recall and behavioural change state-wide. 76% of respondents described LFHW as a very good brand for promoting food waste reduction, 71% acknowledged the program’s influence in motivating them to reduce food waste and 54% remembered LFHW materials in the prior year.
AWARDS
Awards
Winner
2023 - IPRA
Golden World Awards
Winner
2022 Asia Pacific
Gold Standard Awards
Winner
2022 Golden
Targets Awards