Seaweed research
Australian Sustainable Seaweed Alliance
CONTEXT
Context
Launching in 2023, ASSA’s mission is to scale up environmentally responsible commercial farming of seaweed to provide food, feed and bioproducts. ASSA provides a coordinated voice to represent the Australian seaweed industry and help grow local pioneering organisations including CH4 Global, Sea Forest and FutureFeed.
OUR WORK
Our Work
Since partnering together in September 2023, Horizon has helped to build ASSA’s communications offering from the ground up.
Highlights Included:
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Developing ASSA communications strategy
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Brand messaging workshop
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Media training for key spokespeople
RESULTS
Results
Since ASSA’s launch, Horizon has secured media coverage in key state and trade publications, including the Adelaide Advertiser, Townsville Bulletin, 3AW Melbourne, 2GB Sydney, Seaweed News, Food Technology & Manufacturing.
- Media outreach around key announceables – launch of ASSA, launch of the new National Hatchery Network and research facilities
- Developing key brand collateral e.g. media FAQs, fact sheets, event merchandise, member videos.