Action on plastics
ANZPAC Plastics Pact
CONTEXT
An initiative under the Ellen MacArthur Foundation’s Global Plastics Pact initiative, the Australia, New Zealand and Pacific Island Plastics Pact unites industry and governments behind a set of regional plastic reduction targets.
Context
To address this challenge, the Ellen MacArthur Foundation, one of the world’s leading circular economy education bodies, developed the Global Plastics Pact model, which enables them to work in partnership with on the ground delivery partners to launch localised plastics pacts. These pact programs bring businesses and governments behind a shared vision of a circular economy for plastic, where plastic never becomes waste or pollution. In 2021, the Australian Packaging Covenant Organisation (APCO) launched a Plastics Pact for the Oceania region.
OUR WORK
Our Work
- Pre-launch communications: Including developing the ANZPAC brand, messaging, website and marketing collateral, including toolkits, social assets and promotional videos. We also helped APCO to build awareness of the program and its benefits with a series of live industry engagement events – including an industry announcement at the 2020 National Plastics Summit in Canberra.
- Launch event: Horizon launched the ANZPAC Plastics Pact in May 2021 with a hybrid live and virtual event at the Australian Maritime Museum, delivering full event support and a proactive and reactive media relations program.
RESULTS
Results
- Blanket media coverage across print, online, broadcast, as well as trade, sectoral, national and regional media. Highlights include syndicated coverage across News Corp and Nine Entertainment mastheads, TV coverage on ABC News, ABC Breakfast, SBS and all commercial stations.
- Extensive stakeholder and program member engagement and support for the launch on social media and other communications channels.
- Program surpassed all target membership figures and commercial targets.